AI Doesn't Recommend the Best Business. It Recommends the Safest One.
Models don't rank quality. They minimize the chance of being wrong. Learn the four checks that decide whether AI names your business, and how to pass them.
Read article →AI Search Engineering for Revenue
I engineer brands into the responses ChatGPT, Gemini, Claude, and Perplexity give buyers. Built on published NLP research, not SEO guesswork.
ACL-published NLP research. · Cited across every major AI engine.
Tracked across live engagements
In client revenue tracked through search and AI answers
In search, from rankings to retrieval
To first citations, or you don’t pay a cent
Figures pulled from client analytics. Published with written permission.
Store wide revenue across every channel, pulled straight from the client’s own Analytics property. Not a dashboard, not a screenshot of a report. Published with CarCover’s written permission.
Click image to view full sizeThe new word of mouth
AI assistant
Here are the top rated options near you:
Questions like these now go straight to ChatGPT, Perplexity and Google’s AI. Instead of pages of results, the AI answers with a shortlist. Three names, maybe five. Either your business is on it, or your competitors are.
Google still brings you customers, and we keep building that. But a second front door has opened, and most websites were never built for it.
Where buyers now ask
Built for people and for Google, not for the models. If the AI can’t read your site, it can’t put you on the shortlist.
Buyers pick a name inside the answer and stop. The decision is made before any website even opens.
Models keep naming who they already trust. Today’s shortlist becomes the default answer for years.
Case studies
Named engagements, exact numbers, and the AI citations behind them. No composite figures, no rounding up.
A 60 day sprint took CarCover from absent in AI answers to the category default, with every citation tracked and published in the case study.
Buyer queries mapped city by city, citation ready pages shipped, every engine tracked weekly. Organic traffic up 110 percent with 1,300 new AI citations across the engagement.
Comparison and buying guide pages engineered for citations, live and tracked. Organic traffic up 86 percent with 270 new AI citations.
Figures published with client sign off and full methodology.
How it works
No vague retainer. A clear path that takes you from missing in AI answers to owning them.
The Northquery loop
See exactly what every major model says about you, and where it names a competitor instead.
Rebuild your content so language models can retrieve it, trust it, and cite it cleanly.
Take the answer, then hold it while competitors scramble to catch up.
Why Northquery
I hold a Master’s in Natural Language Processing with research published in the ACL Anthology. I have built datasets, trained transformer models, and worked hands on with embeddings, semantic similarity, and RAG.
I know how these systems decide what to retrieve and what to cite, because I have built them. That is the difference between optimizing for AI and understanding it.
Adem Ajvazi, founder Testimonials
Hear it straight from brands now cited across AI answers.
“The visitors Northquery sends are genuinely well matched to what we do; people who already know what they want and are deciding who to trust. That changed how we think about demand, not just traffic. We have renewed every month since.”
“When Adem first explained AEO I filed it under buzzword. We already paid an SEO agency and I was not adding another line item. He did not ask us to drop anything, he rebuilt the pages we already ranked with so the models would quote us. Organic held, AI answers started naming us, and he shows you the tracking before the invoice.”
I only take brands I know I can get cited. You watch the citations land in tracking from week one. If they have not shown up by day 60, neither does the invoice. Simple.
Insights
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Read article →Book a call
A free 30 minute visibility session with the founder. No account manager, no handoff, no deck.
We pull up what ChatGPT, Gemini and Perplexity say about you, together, on the call.
Which answers competitors own today, and whether the 60 day guarantee applies to your market.
If AEO is not the right lever for you yet, you hear that on the call, not after an invoice.